Lesson 4: Brand identity

The children learn how brand identity can be important for business from a graphic design perspective, and create a computer-aided logo design to represent a mindfulness company that has purchased their mindful moments timer for sale to the public.

Learning objectives

  • To design a logo for a mindfulness company using computer-aided design. 

National curriculum


Pupils should be taught to:

  • Generate, develop, model and communicate their ideas through discussion, annotated sketches, cross-sectional and exploded diagrams, prototypes, pattern pieces and computer-aided design



Pupils should be taught to:

  • Evaluate their ideas and products against their own design criteria and consider the views of others to improve their work

Success criteria

Cross-curricular links

Before the lesson

Download classroom resources

Attention grabber

Main event


Pupils needing extra support: Can be provided with the Activity: Logo shapes to support them with ideas. Generate name and colour scheme ideas as a class before idea generation. Share slide 6 of the Presentation: Branding and identity and challenge the pupils to copy the logo. Allow them to pick apart the example logo through the File: Example Sketchpad logo. 


Pupils working at greater depth: Should be encouraged to work independently and justify their choices in greater detail. Can be challenged to specify further requirements of the logo or by providing an alternative design on ‘Sketchpad’ for another purpose or theme.

Wrapping up

Assessing pupils' progression and understanding


Created by:
Rebecca Walsh,  
Design & Technology specialist
Rebecca is a passionate Design and technology specialist with seven years of experience delivering and leading the subject. Rebecca has previously taught across all of the D&T curriculum strands, including STEM clubs and extra-curricular activities such as RAF Project X,…
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