Lesson 4: What’s in a name?

Pupils are given a word as a product name, which they then devise a product idea for

Learning Objectives

  • Understanding how advertising, words, USP and packaging help to sell a product and to give it an identity

  • Working collaboratively, knowing that designers work in teams

  • Investigating and understand the use of language when naming a design product

  • Designing a product based on a word

Created by:
Susan Coles,  
Art & Design specialist
Susan is an educator, artist and an active advocate of art in schools. Her roles include: Secretary to the All Party Parliamentary Group on Art, Craft, Design Education, Past President, and now Honorary Fellow of the National Society for Education…
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