Teacher video: Targeted online adverts

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Targeted adverts and online data

This RSE & PSHE video introduces teachers to targeted online adverts. It explains how apps and websites collect data to personalise adverts and predict user interests.

By the end of this lesson, the children should be able to understand how adverts are targeted and how this can influence their choices. They begin by exploring how online activity, such as searches, videos watched and links clicked, is tracked and used. They develop critical thinking skills, such as recognising how algorithms predict interests, questioning the reliability of online content and understanding the role of influencers.

See more of our Year 5 RSE & PSHE scheme of work.

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