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2026/27 preview

Lesson 2: How are adverts chosen for me online?

Exploring how online adverts are personalised using tracked data.
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New statutory RSHE guidance is here. We’re creating our brand new RSE & PSHE scheme ready for September 2026. Learn more

This is preview content for the 2026-27 academic year. Your feedback will help us improve these units.

Learning objective

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Before the lesson

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Lesson plan

1. Recap and recall

Optional: remind the children of the PSHE agreement created in the Introductory lesson: Setting rules for RSE & PSHE lessonsand recap the agreed rules. If needed, upload an image of the agreement to the Presentation: PSHE agreement.

Explain that the children will complete a short true-or-false quiz to recap their learning about online adverts. Show the Quiz: Online adverts.

Hand out whiteboards and pens or ask the children to show thumbs up for true and thumbs down for false. Read each statement aloud. Allow time for responses.

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In this unit

Assessment – RSE & PSHE Y5: How am I influenced by what I see online?Lesson 1: How do adverts try to influence us online?
Lesson 2: How are adverts chosen for me online?
Lesson 3: How else am I influenced online?Lesson 4: How do online trends shape our choices offline?Lesson 5: How does what we see online influence our viewpoints?Lesson 6: How can some online messages be misleading?
Created by:
Kapow Primary Team
Kapow Primary Team
Our team comprises experienced classroom teachers who love the foundation subjectsFind out more
Maintained by: Kapow Primary teamLast update: 17 April 2026

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