This Design and technology video introduces teachers to product concept images, equipping them with the knowledge to help children visualise, communicate, and refine their design ideas. It covers the role of concept drawings in the design process—from simple annotated sketches in Year 3 to more advanced exploded diagrams and isometric illustrations by Year 6. Teachers are guided in supporting children to express creativity, show function and form, and use labels to clearly explain product features and purpose.

This video is part of Kapow Primary’s Design and technology – Design teacher videos. It simplifies design communication techniques, helping teachers feel confident and prepared to support children in developing effective product concept images in the lesson and unit below.

Design and technology, Lower key stage 2, Year 3, *New* Digital world: Wearable technology, Lesson 4: Product concept