This Design and technology video supports teachers by explaining how to conduct market research in the classroom, helping pupils gather and analyse data to inform their design work. It outlines how market research enables pupils to identify user needs, understand preferences and evaluate existing products. The video introduces how to write effective research questions, ensuring they are open-ended, easy to understand and free from bias.

It helps teachers lead classroom discussions about user preferences and enables pupils to use research findings to develop purposeful, user-focused products.

• Design and technology, Year 5, Mechanical systems: Gears and pulleys, Lesson 1: Eco-bike project: Market research.
• Design and technology, Year 5, Mechanical systems: Gears and pulleys.