This Design and Technology video introduces Year 5 pupils to the concept of market research as part of the Eco-bike Project: Market Research lesson. Pupils will learn how to gather, analyze, and interpret data to understand their target audience, evaluate product potential, and inform their design decisions. The video explains how to write effective research questions, the importance of diverse data collection methods, and ethical considerations in conducting research.

This video is part of the D&T Upper Key Stage 2 scheme of work, helping pupils develop critical thinking and problem-solving skills by applying market research techniques to real-world product development.

• Design and Technology, Year 5, Mechanical Systems: Gears and Pulleys, Lesson 1: Eco-bike Project: Market Research
• Design and Technology, Year 5, Mechanical Systems: Gears and Pulleys