Learning objective
- To understand the techniques used in advertising a product.
Success criteria
- I can understand how to use search
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National curriculum
Computing
Pupils should be taught to:
- Use
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Cross-curricular links
Education for a connected world
Managing
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Before the lesson
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Lesson plan
1: Lesson plan
An area for you to put useful resources from the previous lesson
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Adaptive teaching
Pupils needing extra support
Could work together as a group, under the guidance of an adult, to look at various relevant products and companies using an online search engine; could explore adverts to then reproduce in a format option chosen by the adult (e.g. using A3 card/paper or using a drawing application such as Sketchpad).
Pupils working at greater depth
Could work on more than one advertisement that focuses intently on different persuasive techniques, such as: influence, manipulation and persuasion.
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Assessing progress and understanding
Pupils with secure understanding indicated by: describing and showing how to search
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Vocabulary definitions
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advertisement
Used to promote or announce something to the public through videos, voice or images broadcast on television and radio.
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facts
Statements that can be proven to be true or false, often based on real events or information.
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In this unit
Maintained by: Kapow Primary team
Last update: 7th July, 2023
